In social science research, recruiting from local, convenient subject pools may not represent the general population in terms of race, ethnicity, socioeconomic status, gender identity, etc., and can lead to results that do not necessarily apply the broader public. To avoid this, the Media & Identity Study targeted and recruited diverse, hard-to-reach groups of youth nationwide to understand how media shapes their lives and identities, particularly through online social networking. In this video, Dr. Linda Charmaraman, a research scientist at the Wellesley Centers for Women and principal investigator for the project, is joined by Wellesley College student research interns Huiying Bernice Chan and Budnampet Ramanudom to discuss why studies that survey minority groups are important and why the Media & Identity Study matters.

For more information on the Media & Identity Study, visit www.wcwonline.org/mediaidentitystudy.

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