Research & Action Report Fall/Winter 2013
In August 2013, Jean Kilbourne, Ed.D., WCW senior scholar, presented the inaugural School Lecture during the Edinburgh International Festival. Each year, the Festival works with 1,500 primary and secondary school children inspiring and challenging them through education and outreach projects that encourage a deeper understanding of the world. The projects explore the diverse cultures and ideas. Internationally recognized for her groundbreaking work on the image of women in advertising and her critical studies of alcohol and tobacco advertising, Kilbourne’s lecture was delivered at the beginning of the new academic year to students aged 15 and above from schools across the city. While in Edinburgh, Kilbourne also gave a presentation for the Scottish Violence Reduction Unit about ways to help young people make sense of imagery that reinforces potentially harmful and negative stereotypes of what it means to be a man or woman in the twenty-first century, especially in a world that is increasingly technology led.