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Selection Sadness: Gender Bias Hinders March’s Full Magical Potential

Daily Californian, March 15, 2018

By Alicia Sadowski

NCAA women's basketball - photo of action during basketball gameThose who downplay sexism in college athletics claim that the devaluation of women’s sports is a result of economics, not sexism; women’s sports are simply less profitable than the men’s. However, the reason women’s sports turn a humble profit in comparison to the men is pervasive sexism at all levels of college athletics. A 2009 study published by Laura Pappano, senior scholar at the Wellesley Centers for Women, and Allison J. Tracy, Ph.D., methodologist and senior research scientist at WCW, found that for Division I college basketball, tickets to see the men’s teams were significantly higher priced at every seating and pricing level, without any correlation to difference in attendance between women’s and men’s games. The Daily Californian reports that students at the University of California, Berkeley must pay to see one of the worst-performing men’s basketball teams in recent history, while tickets to watch the women’s team, who are seeded as the seventh best team in the country, are free.

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