Primed for Pampering

Press-Enterprise
Janet Zimmerman
October 18, 2006

Teenagers represent the spa industry’s fastest-growing clientele. Their parents are helping to fuel this trend: two out of five adult spa-goers who have children between the ages of 13 and 15 have taken them to a spa. Many of the girls’ mothers view spa time as an opportunity for bonding, getting manicures, facials, and massages together. However, Jean Kilbourne, a visiting research scholar at the Wellesley Centers for Women, cautions that “parents should assure their daughters that they are valued for more than their looks.” She adds, “There are certain stages and rituals in growing up and it’s important to keep them. If you lower certain grooming rituals, a lot of other rituals are going to get lowered too.”
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